How much time do you put into social media for your photography business?
If you’re like most photographers then it’s one of your main advertising sources. Spending hours crafting your “online presence” on Facebook, Instagram and Twitter.
But what if I told you that you could get better results offline in far less time and you wouldn’t be chained to a screen all day?
Offline advertising is a dying art these days. Partly because of all the “success stories” you hear about where someone set up a Facebook page, started posting photos and became hugely successful as a result.
And I’m not saying doing that is impossible. But it is very unlikely. And success created by social media can be taken away just as quickly!
Taking your advertising efforts offline gives you much more predictable results. It’s not based on factors like luck or going “viral”. Instead it’s based upon simple math.
You use a strategy, and it’ll have a predictable result.
Here’s an example:
If you made 1000 flyers and had them dropped in letterboxes in your area, you’d get a fairly predictable result…
If the flyer is decent you might get somewhere between 5 and 15 calls.
Even better, if you write a nice “direct mail” style letter, you could comfortably bump that up to 20-30 responses.
Now we’re cooking with gas!
The best part is that the competition is so low offline.
Most photographers are too lazy to have letters printed and delivered around their city, when with far less effort they could send an email to hundreds of people from a click of their mouse.
So take your marketing focus away from social media for a while. Go offline and get a reputation in your local community for great work, and let them know you exist…
You’ll reach a larger audience and see firsthand that marketing really is predictable.
Have you ever used letterbox marketing? What happened?