Growing a photography business really isn’t so hard.
As long as you specialise in a photography type that’s in demand (meaning there are photographers out there getting clients and making money) then all you need to focus on is 3 major parts of the business.
I’ll get into each of those in a minute but I want you to know that in all my experience as a business consultant, the initial failure of my clients is always due to one of these three parts totally sucking, or being non-existent.
The good news is that once we plug the hole with proven strategies, then the business starts to bring on clients, make profits and basically just becomes a real business.
Now, a disclaimer:
The photography part is your area. I’m not going to teach anything to do with photography because the success of your business has very little to do with that. Getting better at photography will make very little, if any difference to your growth in business.
Of course in a perfect world everyone would be paid based on their experience and skill, but that’s not reality – not in photography business, or any other business or corporate environment. Here’s a chart I made to show how business is related to skill in the real world:
So master your craft, but don’t expect that’ll earn you more clients, a bigger income or better business.
Please direct all hate mail to Donald.Trump@TheWhitehouse.com – cheers!
The 3 Golden Arch-Angels of Photography Business Success
Don’t you love how when people make lists it’s always “5 Cornerstones to whatever”, or “7 pilars of xyz” or “4 Golden Rules to abc” – I thought I’d get a bit hectic and take it to the next level…
But, this is just going to be an overview. I can’t fit everything into this article – are you crazy?
I’ll dedicated whole article to each of the Golden Arch-Angels (GAA for short) where I’ll dive into full details of what needs to be done.
So, at last – here they are.
GAA 1 – Sales
“You’re kidding me Dane”, you’re thinking.
Don’t worry, it’s just an umbrella category that covers everything you should be showing prospects to get them booked in.
All the way from the thing you’re actually selling – whether that’s wedding photography, real estate, commercial, whatever. Right through to the way your website is laid out, how you’re seen online, how you present yourself, and even what your logo looks like.
Everything matters. Everything makes a difference and if you’re doing what every other photographer is doing, then you’ve got a tonne of room to improve.
GAA 2 – Advertising
Yawn fest, right? Well if you’re serious about growing your photography business then it shouldn’t be! You hate advertising – so it’s lucky I love it because advertising is how people find you.
Again it’s an umbrella category because it covers any way people find you. Sometimes that’ll be free advertising like a referral from a friend, or random click through a Google Search.
If you’re serious about your business and you want to make 6 figures then it MUST go further. Paid ads around the internet – building brand awareness.
You don’t need to be an advertising genius to do this stuff, or have a lot of experience. You just need to follow some basic steps that I’ll give you (for free might I add), and don’t expect a flood of calls after you’ve spent 10 bucks – this stuff takes time and patience, but it pays out bigger than the chocolate wheel at Jupiters Casino.
GAA 3 – Conversion
The least important of all three? Yeah ok…
But it still makes a difference, and if we don’t touch a single thing in your business except double your ability to convert prospects into paying clients – well it doesn’t take a math wizard to know that you’ve doubled that business Sir/Sirette.
If too many of your enquiries are disappearing into thin air then it’s probably your fault because if someone has found you, gone through your stuff and then taken the time to enquire by email or phone then that’s a pretty good sign that they’re extremely interested. If they don’t book, then that’s down to something you did or said…
But you can get better at it and I’ll show you how.
That’s it until next week.
SO think about it until then. Where does your business struggle?