If you’ve been a photographer for a while, you’ve probably created a portfolio to show prospective clients exactly what you can do.
You’ve probably got an online version, so that visitors can easily see your work through your website, and a hard copy which would have probably cost quite a bit to make that you show to ‘walk-in’ prospects, or you may even meet clients at their home or some other place to show them your portfolio.
The Problem With The Portfolio…
All seems well, but there are a few problems, especially with a physical portfolio…
First, when delivering the portfolio or presenting it, most photographers will literally sit night next to the prospect and turn the pages for them, talking about the shots as they go through it.
This can be fine with some prospects, but it’s been proven that most would prefer to go at their own pace. Spend time looking at the portfolio and spend more time in particular areas… for example if they’re interested in newborn photography, they wouldn’t really care about your wedding photography section.
Second, is that your prospects will often be two people, such as a man a woman who are getting married or a mother and son who need a senior photographer for his graduation…
When you’re sitting right next to them, it makes private discussion almost impossible. They are only able to point out the things they like, and will usually be too polite to point out the things they don’t like as much. If they have to ‘hold back’ all the negative comments until you leave, then they’ll simply burst out into a big conversation about what they hated immediately after you leave.
Online photography portfolio’s have their downfalls too…
They simply don’t create that ‘fully immersed’ feeling. And it’s difficult to get in touch with the prospect after their viewing.
The Photography Portfolio Solution
Here’s a solution to the problems mentioned above that is working really well for students of mine.
Use a High Resolution tablet like the new iPad or even better – the Nexus 10 made by Google.
I fully recommend the Nexus 10 because it has the best screen of any tablet and has a 2560 x 1600 pixel screen which is higher than most 50 inch TV’s! This thing is a beast and is priced very well… it’s a few hundred dollars cheaper than the iPad and photos looks stunning on it’s screen!
It also has a micro HDMI port so that you can connect it to any big screen TV to view the portfolio in all it’s glory.
This creates and extremely ‘high end’ feeling.
Prospects will be shocked when you drop off a beautiful tablet that they can view your photos on. Kind of like those restaurants that started using iPad’s instead of a regular menu so customers can order from their table – this was a game changer and people visited the restaurants just to see what all the fuss was about.
How To Do It
- Just upload your portfolio photos to your tablet and create a link on the home screen to the album. You can create several different albums like: John and Jane’s Wedding, Nathans Graduation, Kristy’s Baby Shoot, and so on.
You can even create a slideshow of photos with music – these can be so powerful that prospects will actually cry as they’re watching! If you can get a response like that, you’ll almost guaranteed to book the client!
- You’ll simply drop off the tablet one day and pick it up again a day or two later. This still gives you an opportunity to create a relationship with the client and discuss the photos, as well as answer any questions they may have. But it gives them time to discuss their decision privately and instead of feeling pressured, they feel like you’re simply a friend helping them out – This will bring a big boost to your conversion rates!
NOTE: If you’re worried about a prospect breaking or losing a tablet, you can have it covered under your insurance policy, just like your camera. You can also buy a case for the tablet which will provide some protection if dropped, but takes a little away from the luxurious feeling.
You can use this strategy that creates the ‘wow’ response in any type of photography business.
The initial outlay of a few hundred dollars will be quickly recouped by the extra clients you’re booking in, and it’ll end up saving you money because you won’t have to pay ridiculous prices to print new portfolios every time you update yours. You’ll simply add the new images to the tablet, and it’s done!
Leave your comment below about this strategy and any questions you’ve got about this method!